torque alley garage
Industry
Automotive Restoration & Repair
Scope
Logo
Timeline
1 Week
Client Story
Torque Alley Garage is a trusted auto restoration and repair shop located in La Porte, IA. With over five years of experience, owner Levi Harrill is known for bringing vintage rides and daily drivers back to life. He needed a logo that captured his hands on, no nonsense style.
The Problem
Levi wanted a logo that felt clean and modern, but also rugged enough to reflect the grit and passion of garage life. It needed to be bold, easily adaptable to signage, and incorporate a piston illustration — his signature ask.
The Solution
I designed a badge style logo that frames an illustrated piston within a shape that easily translates across materials like signage, apparel, and print. The typography is tough but readable, with enough polish to show professionalism while staying true to the garage’s blue collar roots.
The Result
Levi has used this logo for years, and it continues to represent his brand with pride. It’s strong, legible, and distinctive — exactly what a shop like Torque Alley Garage needs to stand out.
Takeaways
This was a great reminder that even gritty businesses benefit from thoughtful design. A strong logo doesn’t just make a good first impression — it helps build trust. I loved bringing Levi’s vision to life in a way that’s both functional and fierce.