esmir21smt
Industry
eSports
Scope
Logo
Timeline
2 Weeks
Client Story
Esmir Ozegovic is a strategic Madden player and Twitch streamer who wanted his channel to stand out in a crowded eSports landscape. He approached me to design a logo that not only represented his gameplay but also conveyed his personal brand: calm, powerful, and precise.
The Problem
Esmir needed a brand identity that communicated authority and energy — but still felt refined. He was especially focused on incorporating a gorilla, his favorite animal, in a way that balanced simplicity with strength. The design also had to translate well on screen for streaming platforms and gaming overlays.
The Solution
I created a monochromatic blue logo that channels calmness and trust, critical traits for strategic gameplay. The gorilla emblem was carefully illustrated to keep the character of the animal while staying logo friendly. Lightning accents added the right amount of edge, visually reinforcing Esmir’s agility and dominance on the virtual field.
The Result
This remains one of my favorite logos to date — and Esmir’s too. The design has stood the test of time and continues to represent his channel to this day. The emblem works across Twitch, social media, and merch, making it as versatile as it is memorable.
Takeaways
This was a pure design joy. It challenged me to simplify without losing power, to balance personality with performance. I still look at this logo as a benchmark for how strong branding can elevate a project into something recognizable and lasting.